Branding

Branding projects - from total overhaul to building visual identity.

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RIO Coffee

RIO Coffee no longer wanted to be associated with rivers or Duran Duran. In a collaborative rebrand effort by the Greenleaf Hospitality graphic design team, a modern logo was created that reflected their new marketing strategy – handcrafted coffee and Michigan made products.

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VanDyk Mortgage

Marketing in the mortgage industry is challenging. Along with tight government regulations, it is filled with confusing terminology the average person isn't familiar with. My biggest obstacle is creating compliant, consistent branding for each digital platform.